The South African Embassy in Amman, under the leadership of Ambassador Tselane Mokuena, continues to advance economic diplomacy by exploring new opportunities for agricultural cooperation between South Africa and Jordan.
As part of ongoing efforts to strengthen bilateral trade and investment relations, the Embassy undertook a comprehensive visit to observe the entire value chain of strawberry farming, gaining first-hand insight into modern agricultural production methods that have positioned Jordan as a competitive producer of high-value crops.
The visit showcased strawberries cultivated in advanced greenhouse systems featuring innovative tunnel technology produced by Haygrove South Africa, highlighting the contribution of South African agricultural innovation to sustainable food production beyond the country’s borders.
South African Innovation Supporting Global Agriculture
The delegation witnessed every stage of strawberry production—from greenhouse cultivation and crop management to harvesting, quality control, packaging, and export readiness.
The use of Haygrove South Africa’s greenhouse tunnel systems demonstrates how South African agricultural technology is helping farmers improve productivity, protect crops from adverse weather conditions, optimise water usage, and deliver premium-quality fruit for international markets.
This exchange also showcased the growing global footprint of South African agribusiness expertise and its role in supporting climate-smart agriculture.
Strengthening South Africa–Jordan Agricultural Cooperation
The visit formed part of broader engagements with the Jordan Exporters and Producers Association (JEPA) aimed at identifying new opportunities to expand bilateral trade in agricultural products.
Discussions focused on strengthening commercial partnerships between South African and Jordanian producers, promoting agricultural exports, facilitating knowledge exchange, and exploring collaborative initiatives that can benefit both countries’ farming sectors.
Agriculture remains an important pillar of economic cooperation, offering significant opportunities for investment, technology transfer, food security, and increased market access.
Economic Diplomacy Driving New Opportunities
Under Ambassador Tselane Mokuena’s leadership, the South African Embassy in Amman continues to promote economic diplomacy by connecting businesses, institutions, and industry stakeholders across strategic sectors.
By engaging with organisations such as the Jordan Exporters and Producers Association (JEPA) and showcasing South African agricultural innovation, the Embassy is helping create pathways for stronger trade relations while encouraging collaboration in sustainable agriculture and agribusiness development.
Advancing Bilateral Trade Through Agriculture
The visit underscores the shared commitment of South Africa and Jordan to expanding mutually beneficial economic partnerships.
As both countries continue to deepen cooperation in agriculture, initiatives such as these are expected to create new opportunities for exporters, producers, technology providers, and investors while strengthening food production systems and enhancing bilateral trade.
Through practical engagements and knowledge-sharing, the South African Embassy in Jordan remains committed to fostering partnerships that contribute to sustainable economic growth, innovation, and long-term prosperity for both nations.
